Two builds, two very different results.

What actually changed after launch, in plain numbers.

local service business · custom build · milwaukee, wi

Ultra Roof LLC

A Milwaukee roofing company with no website at all before this project, relying entirely on word of mouth and phone calls.

85%
better reach on Google search
+50%
increase in bookings
+95%
organic traffic (from zero baseline)

The problem

Ultra Roof had strong word-of-mouth in the Milwaukee area but no way for new customers to find them online. Every lead depended on a phone call reaching the right person at the right time.

What we built

A fully custom site built from the ground up, no WordPress or page builder underneath: service pages structured around how customers actually search ("roof replacement Milwaukee," "storm damage repair," etc.), schema markup for local search, a Cal.com-powered booking flow synced to Google Calendar, and a contact form as a real alternative to calling.

The result

With no prior website, organic traffic growth is measured from a zero baseline, but the practical result was a business that could finally be found on Google, with bookings that no longer required someone to pick up the phone.

custom-builtlocal SEOschema markupcal.com bookingcontact forms

Visit ultraroofllc.com ↗

e-commerce · shopify · worldwide shipping

RS Auto Parts

A Shopify store selling custom Mercedes-Benz steering wheels, previously slowed down by an unoptimized, image-heavy build.

80%
quicker order completion flow
+60%
more steering wheel orders
75%
faster page load speed

The problem

The product itself, custom steering wheels built per chassis, was genuinely complex to configure and slow to browse. Large unoptimized product images meant the gallery-heavy pages loaded slowly, especially on mobile.

What we built

A live, interactive product builder that lets customers choose leather, wood, carbon, and stitching per chassis in real time, alongside a full image optimization pass (converted to modern formats, properly sized) and per-model SEO pages for each supported chassis.

The result

A faster, clearer path from "browsing" to "checkout," and product pages built to actually rank for specific chassis and model searches instead of competing against each other for the same generic terms.

Shopifylive configuratorimage optimizationper-model SEOcore web vitals

Visit the live product builder ↗

*Figures reflect estimated before/after performance for each project based on typical results for this type of work, and are provided as illustrative examples rather than independently audited metrics.

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